Trending Now A Critical View At Cnn S Courageous Native Advertising
Join 10.000 native advertising professionals and learn how to develop and sell native advertising services to expand your revenue streams. by signing up for this newsletter, you agree to receive emails from us containing professional marketing tips on native advertising. we will also send you invitations to and updates on events, masterclasses. June 8, 2015 cnn’s ‘courageous’ advertorial mill jim naureckas cnn hopes its “trustworthiness” will get corporations to pay it to make “news like content” that will “tell advertisers’ stories.” (cnn screen grab: daily buzz) cnn has announced the formation of a new unit that will not report the news. And native advertising institute is the product of just that. the nai was founded in 2015 as a digital hub where both publishers and marketing professionals could to go to find answers to all their questions about native adverting. native advertising institute is founded by jesper laursen, the ceo of brand movers and media movers. By anders engberg vinderslev jun 9, 2015 cnn is committed to making native advertising one of its chief streams of revenue. that is one of the main conclusions on the day after the american broadcasting conglomerate announced 'courageous', which is the title of cnn's new branded content studio. Drafting off the journalistic heritage of cnn, courageous specializes in bold, culturally relevant creative and documentary style premium storytelling that captivates audiences. we are a team of award winning directors, producers, editors, developers, designers, animators and strategists dedicated to creating authentic, emotionally resonant and.
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So advertisers will come to courageous because cnn ‘s “trustworthiness” and unwillingness to “blur the lines” will be transfered by viewers to advertising content that is “similar” to cnn ‘s news but “clearly label [ed] and differentiat [ed].” this is a business strategy, of course, that only works if the similarity outweighs the differentiation. A 22 year old man entered an lgbtq nightclub in colorado springs and opened fire, killing at least five people and injuring 25 others, police say 'incredible act of heroism': mayor describes how. Courageous will be headed by vice president and group creative director otto bell, the former creative director of ogilvy entertainment, who joined cnn to lead the studio in march. he will.
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